With the release of his new brand Big Baller line of shoes, LaVar Ball has had to justify the premium prices of the items listed on his website.
Many in the sports world have questioned the price of the the main shoe, the ZO2, which is currently retailing for $495. The shoes will not even ship until November, and many critics are bashing everything about the new line, from the originality of the logo to the design of the shoe itself. Ball has refused to disclose any sales numbers, or even who is making the shoe. There are also a pair of sandals that are available to order for $220. All profits from the sales go directly to the Ball family.
In response to many of the critics, Ball released the following statement on Twitter:
Big Baller’s loose! If you can’t afford the ZO2’S, you’re NOT a BIG BALLER! 💰
— Lavar Ball (@Lavarbigballer) May 4, 2017
He also spoke to the initial backlash stating that “Prada and Gucci is selling theirs for what they want,” Ball said. “Ours is better than that. It feels better.”
However, Ball has to be concerned by the fact that he was turned down by the major shoe companies — Nike, Adidas, and Under Armour. if sales do not take off, he will have lost a substantial amount of money.
“I’ve always been a big baller, but I am really hoping that people buy these shoes, or I lost a few million bucks.” Ball stated. “If this fails, I might be less of a big baller, which would be sad. I would have to wonder if I should have spent my money in a more lucrative way. Like perhaps shooting lessons for my son Lonzo.”